Nike wanted to do something different to promote the release of the Air Max Hybrids. For this collection they put all the previous Air Max uppers onto the new air Air Max 360 outsoles. This embeddable widget could be picked up at Nikelab.com and placed anywhere online. As a result it spread like crazy through the sneakerhead online world and changed our outlook on embeddable content. Hunter Gatherer did an amazing job with the animations. Check them out here.